ABOUT ME

My name is Karen Crane, and I have been in the book marketing industry since the early 90’s. My introduction to it happened when I responded to a newspaper ad for an advertising sales person, went to the interview and discovered that the job entailed talking to authors and publishers about their newest books. I left the interview with a copy of the trade journal in my hand, and a few miles down road suddenly realized that the publishers advertising on the cover of that issue had published several books that had been life changing for me.

I felt a rush of excitement, suddenly aware that this job would allow me to give back to an industry that was so important to me personally. I did get that job, and have been hooked on helping authors and publishers ever since. It is thrilling to help another book find its spot in the marketplace.

MY EXPERTISE

In 1995, I began offering my services as Marketing Magic, specializing in new age books and products. I have created marketing materials, marketing campaigns, and advertising campaigns. I design ads, edit and write materials, develop and create new products, and actually sell products to both wholesalers and consumers. I also pioneered a product review column, which I continued to write for over 10 years. All of these experiences have kept me in touch with all phases of a niche marketplace, and allowed me to work with hundreds of people involved in selling books and products to the public. I have been using the internet in these projects for the past 10 years, and am very excited about the control and opportunities that online marketing offers to authors and product manufacturers.

In recent years, I have finally seen the way to really help authors. My marketing attention has turned to those steps that an author can take to make sure that their title is offered to the readers who want to see it. Using the internet and social marketing techniques, I have combined what I know about traditional book marketing with state-of-the-art online techniques, and now offer strategies that include the best of both worlds.

Can I help you with your book marketing projects? Let’s find out! Please call or email me for some “get started” information, and we see where it leads us. Hopefully, together we can create a win/win situation, and proceed to get your book in the hands of your readers.